Parley for the Oceans is a renowned organization dedicated to safeguarding marine environments from the perils of plastic pollution and other threats.

The primary objective of this Integrated advertising Campaign was two-fold. Firstly, it aimed to elevate public awareness regarding the critical issue of ocean plastic pollution. Secondly, it sought to inspire meaningful action by encouraging individuals to make conscious purchase choices—specifically, items free of ocean plastic. 

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The messaging was carefully crafted to emphasize the positive impact individuals could make through their choices, instilling a sense of empowerment.

Recognizing the diverse ways people consume information, the campaign was strategically implemented across various channels.